Measuring Super Bowl 50’s Top TV Ads with TV Attribution Each year, hundreds of millions of us gather around TVs to watch America�s big game � the Super Bowl. And for many, the TV commercials are at least or maybe even more interesting than the game itself. Companies annually spend millions of dollars trying to entertain us or tug at our heartstrings. For these advertisers, it is straight up, unabashed brand advertising. Not that there�s anything wrong with that. However, other advertisers are looking to accomplish something much different. The goal of their ads is to pique your interest, get you to find out more about the product, and yes, maybe even make a purchase. In a word, their success is based on creating �intent.� Unfortunately, understanding the impact of TV advertising based on consumer response has historically been difficult at best. Enter the second screen. According to a recent report by Accenture , 87% of consumers use a second screen device (laptop, tablet, phone) whil...