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MercadoLibre uses unique audience insights from Analytics 360 to raise ad RPMs by 60 Washing machines and welding masks, comic books and baby strollers: just about everything is for sale on MercadoLibre . Its one of Latin Americas biggest e-commerce sites, with 130 million registered users and an average of 4.6 purchases made every second of the day. What better place for an advertiser to reach a huge audience with sure-fire purchase intent? To help their advertisers improve their programmatic direct campaigns, MercadoLibre used Google Analytics 360, part of the Google Analytics 360 Suite, to turn their first-party data into tailored audience segments. "We want to help our advertisers do well," says Valeria Vinitski, Advertising Business Unit Director at MercadoLibre. "So we made use of our biggest media asset: our data. With over 150 million users, we have unique insights into the shopper journey. Integrating with DoubleClick for Publishers and Google Analytics 360 help...

LOreal doubles anticipated revenue with the Google Analytics 360 Suite and DoubleClick Bid Manager For a special holiday campaign, LOreal Canada wanted to build a special audience: the best potential customers for their artisinal Japanese brand Shu Uemura. Using the Google Analytics 360 Suite, the LOreal team built an audience of people who had interests often shared with makeup users -- yoga, for instance, and certain types of travel. They used DoubleClick ads to bring these similar people to the Shu Uemura website and convert them into customers. The results were game-changing: 2X the expected sales and a return on ad spend of 2200%. Now the LOreal Canada team is sharing what theyve learned with all of LOreals global brands. If those kinds of numbers sound good, watch the video for more details. Posted by Suzanne Mumford Head of Marketing, Google Analytics 360 Suite download  file  now

Marketing Analytics Can Improve the Customer Experience Almost every organization today is putting customer experience (CX) at the core of its strategy, aiming to provide products and services that meet customers at every touch point. In a crowded, multichannel marketplace, companies realize that a great customer experience � consistently delivering what customers want, when they want it � can be a powerful differentiator. But many companies fail to deliver, according to research by Harvard Business Review Analytic Services (HBR-AS). Although half of surveyed business leaders say CX is a top-two differentiator for their business, just half of them said they perform well in it. Although half of surveyed business leaders say CX is a top-two differentiator for their business, just half of them said they perform well in it. 1 The problem isn�t access to data; most businesses said they collect mountains of information on their customers. The real obstacle to better customer experience, the ...

Magicbricks Stays Up and Running With Real Time Monitoring From Google Analytics 360 Magicbricks is India�s top high-end property portal. The website caters to a global market with its unique services and novel online features for both buyers and sellers. Given their commitment to user experience and performance across their site�s global operations, they needed a real-time solution to monitor and optimize against their key digital KPIs. The company worked with Tatvic Analytics Private Limited , a Google Analytics 360 Certified Partner, to develop a way to reduce website downtime and promptly alert management when outages would occur. Using this real-time anomaly alerts platform, the company would clearly see variances in KPIs and move quickly to troubleshoot and fix them. The results of this real-time monitoring solution were impressive � response time for detecting errors and unexpected behavior has improved by 70%.  �As a No.1 property portal, Magicbricks aims to provide our us...