Madumok

Marketing with a Heart of Data At top companies, data drives strategies and daily decisions. Our new research with Econsultancy shows that 60% of leading marketers routinely take action based on analytics, and are also 48% more likely than mainstream marketers to say their strategy is strongly data-driven. 1 So, how can you help your organization feel data in its pulse? Move beyond instinct and intuition and put data at the heart of your marketing strategy to drive smarter decisions and produce better results.  Get over your gut � and take data to heart As a confident decision-maker, it�s natural to trust your gut. But unless your instincts are right every time, why not consult another source? According to our report, nearly 60% of leading marketers agree that decisions made with data have better outcomes than those made with gut instinct or experience, compared to just 36% of mainstream marketers. 2 Data tells us things we may not want to hear. For example, maybe you thought last ...

Wordsmith for Marketing Using the Reporting API to automate agency client reports This is a guest post by Cole Faloon, a developer for Wordsmith for Marketing at Automated Insights. Digital marketing professionals live and breathe Google Analytics, AdWords and social media, constantly measuring just how well their strategies are performing. But communicating successes in client reports takes an inordinate amount of time. Enter Wordsmith for Marketing , the client reporting solution from Automated Insights that automatically transforms Google Analytics, AdWords and social data into plain-English reports. The vastness of data in Google Analytics made it an obvious foundation for Wordsmith for Marketing. Our app is built around the Google Analytics Core Reporting API . The app pulls down metrics like visits, page views, and conversions for different periods, comparing the data across spans of time. The API is flexible enough for us to receive dates at the ranges we need. We can slice up t...

Marketing Analytics Can Improve the Customer Experience Almost every organization today is putting customer experience (CX) at the core of its strategy, aiming to provide products and services that meet customers at every touch point. In a crowded, multichannel marketplace, companies realize that a great customer experience � consistently delivering what customers want, when they want it � can be a powerful differentiator. But many companies fail to deliver, according to research by Harvard Business Review Analytic Services (HBR-AS). Although half of surveyed business leaders say CX is a top-two differentiator for their business, just half of them said they perform well in it. Although half of surveyed business leaders say CX is a top-two differentiator for their business, just half of them said they perform well in it. 1 The problem isn�t access to data; most businesses said they collect mountains of information on their customers. The real obstacle to better customer experience, the ...

Making marketing easier with new tools for productivity This post originally appeared on the Inside AdWords blog. Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you need scalable, easy-to-use tools that allow you to manage your marketing in smarter ways. This morning at Google Marketing Next, we shared the next generation of AdWords, DoubleClick and Google Analytics tools, each of them shaped by your feedback and built to help you work as productively and efficiently as possible. Below is a round-up! The new AdWords experience will be available to all advertisers by the end of the year The new AdWords experience marks the most powerful change we�ve made to how advertisers visualize and manage their campaigns in over 15 years. The redesign makes AdWords significantly easier to use to help you r...