MercadoLibre uses unique audience insights from Analytics 360 to raise ad RPMs by 60 Washing machines and welding masks, comic books and baby strollers: just about everything is for sale on MercadoLibre . Its one of Latin Americas biggest e-commerce sites, with 130 million registered users and an average of 4.6 purchases made every second of the day. What better place for an advertiser to reach a huge audience with sure-fire purchase intent? To help their advertisers improve their programmatic direct campaigns, MercadoLibre used Google Analytics 360, part of the Google Analytics 360 Suite, to turn their first-party data into tailored audience segments. "We want to help our advertisers do well," says Valeria Vinitski, Advertising Business Unit Director at MercadoLibre. "So we made use of our biggest media asset: our data. With over 150 million users, we have unique insights into the shopper journey. Integrating with DoubleClick for Publishers and Google Analytics 360 help...