Wordsmith for Marketing Using the Reporting API to automate agency client reports This is a guest post by Cole Faloon, a developer for Wordsmith for Marketing at Automated Insights. Digital marketing professionals live and breathe Google Analytics, AdWords and social media, constantly measuring just how well their strategies are performing. But communicating successes in client reports takes an inordinate amount of time. Enter Wordsmith for Marketing , the client reporting solution from Automated Insights that automatically transforms Google Analytics, AdWords and social data into plain-English reports. The vastness of data in Google Analytics made it an obvious foundation for Wordsmith for Marketing. Our app is built around the Google Analytics Core Reporting API . The app pulls down metrics like visits, page views, and conversions for different periods, comparing the data across spans of time. The API is flexible enough for us to receive dates at the ranges we need. We can slice up t...