What does a good website test look like The essential elements of testing "Test! Test! Test!" Weve all heard this advice for building a better website. Testing is the heart of creating a culture of growth ? a culture where everyone on your team is ready to gather and act on data to make the customer experience better day by day. But how do you run a good test ? Is it just a matter of finding something youre not sure about and switching it around, like changing a blue "Buy now" button for a red one? It depends: Did you decide to test that button based on analytics, or was it a wild guess? Assuming the former, a good test also means that even if it fails, you�ve still learned something. A bad test may make your website performance worse than before, but it�s even worse if you don�t take those learnings into account in the future. The key to running good tests is to establish a testing framework that fits your company. Watch our on-demand webinar to hear Krista Seiden...